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CLEARSPACE

Always surround WINZO logo with the specified amount of clear space i.e equal to the letter ‘O’ from the logo at any scale, shown to ensure that the logo is easily identifiable as well as visible and legible wherever it appears. Clear space is the minimum “breathing room” maintained around our logo. It also defines the minimum distance between the logo and the edge of another element.

Safe Space for Logo

Safe Space for Logo

Safe Space for Logo with tagline

Safe Space for Logo with tagline

Safe Space for Logo

Safe Space for Logo

Logo + Partner Logo

Co-branding logo treatment ("the pipe") is our go-to signifier of pre-approved WinZO partnerships:

logo + partner logo
logo + partner logo

GRADIENT BACKGROUNDS

WinZO's primary gradient is bold and full of energy, representing the energy of winning. Secondary colours were used as light sources to add an extra pop of brightness and maintain the gradient's smooth flow, but caution should be exercised to prevent the secondary colours from overpowering the primary colours in any of the use cases.

GRADIENT BACKGROUNDS

Primary Gradient

Secondary Gradients
Secondary Gradients
Secondary Gradients

Secondary Gradients

LOGO BACKGROUND USE

The level of contrast between the logo and the background must be considered.Too little contrast between the two elements will impede legibility. Always choose the logo variation, color, and placement that ensures legibility.

correct use image
incorrect use image

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correct use image
incorrect use image

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correct use image
incorrect use image

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correct use image
incorrect use image

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LOGO MISUSE

The logo’s form must be preserved and should not be modified in ways that compromise its visual integrity. The following treatments should be avoided whenever possible.

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do not stretch or squash the logo

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do not add space in shapes of the logo

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do not rotate or skew the logo

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do not change opacity of the logo

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do not add blur to the logo

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do not place the logo in any container

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do not remove the arrow shape from the logo

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do not change hue/saturation of the logo

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do not invert or change direction of the gradient

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do not use dark logo on a dark background

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do not outline or create stroke around the logo

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do not use just ‘O’ of the logo. use full logo.